Reports


You can download any of the reports below by clicking on their title.

 

The Science of Legacy Fundraising

We have been working with Listen to test how the latest academic thinking can be applied to telephone legacy fundraising. In this report, we explore what psychological factors drive legacy decisions. We then go on to investigate how best to apply this understanding during telephone conversations, and to identify the most meaningful and positive ways to support legacy decision-making.

 

Great Fundraising

Our Outstanding Fundraising project looks at how and under what circumstances, organizations develop exceptional fundraising. We explore the practices of successful leaders, concluding that what makes leaders exceptional is their ability to think differently from their peers. We explore the thinking processes of some of the sector’s most innovative and successful fundraisers and provide a series of case studies of cutting edge professional practice.

 

Risk and Philanthropy

This report examines how various development actors might encourage philanthropists to take accept more risk in their philanthropy. Our Rockefeller Foundation and Resource Alliance funded report analyses the results of a series of interviews with some of the world’s leading development philanthropists, development agencies and intermediary organizations.

 

Growing Philanthropy UK Summit Report

Forty years of increasingly sophisticated fundraising practice, the development of regular (monthly) giving, the
appearance of the Internet and the rise of new digital channels have seemingly done little to increase our generosity. In this paper we address this issue, drawing on the discussions that took place at the UK’s first Growing Philanthropy Summit, held at the Hilton Metropole Hotel in London on July 6th 2011.

 

Growing Philanthropy US Summit Report

Forty years of increasingly sophisticated fundraising practice, the development of planned giving vehicles, the appearance of the Internet and the rise of new digital channels have done nothing to move the needle on giving. The intention of this paper is to address this issue, drawing on the available research and the discussions that took place at the nation’s first Growing Philanthropy Summit, held in Washington, D.C. on June 9, 2011.

 

Donor Retention

We generated this report for the Association of Fundraising Professionals a couple of years ago. It summarizes what we know from academic and professional research about why people stop giving and what organizations might do about it.  This may also be a helpful review because readers can obviously source the particular studies that speak to the issues their organization is addressing.